Ed Benguiat

Type should be beautiful — Screw readable!

— Ed Benguiat

I don't think that success is the premise to what is good or bad.

— Ed Benguiat

To me designing has never been a job or profession. It's a way of life, like a priest or rabbi.

— Ed Benguiat

The contributions that one makes in typography, design, and art in general cannot be, and must not be measured on how much…

— Ed Benguiat

Doing something a long time does not mean you're good. It only means you've done it a long time.

— Ed Benguiat

I do not think of type as something that should be readable. It should be beautiful.

— Ed Benguiat

The only place Avant Garde looks good is in the words Avant Garde.

— Ed Benguiat