Beautiful Quote by Ed Benguiat
“Type should be beautiful — Screw readable!”
About This Quote
Source Design Manual: Typography Essentials, 1995
Aesthetics should dominate over readability in visual design.
In simple terms: Beauty over readability.
Prioritize visual impact when appropriate.
Themes
Mood
Type
When to use this quote
- branding
- advertising
- art installations
Key Concepts
Questions to Reflect On
- When is readability more critical than style?
- How can beauty and clarity coexist?
Overemphasis on beauty can hinder communication.