Emil Ruder

A printed work, which cannot be read, becomes a product without purpose.

— Emil Ruder

To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.

— Emil Ruder

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography…

— Emil Ruder

“Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography…

— Emil Ruder

They should make new ways to better design buildings and books. The computer was the end of Swiss typography!

— Emil Ruder

They work now with computers for building buildings and books, but not ever with new ideas.

— Emil Ruder

Today we are inundated with such an immense flood of printed matter that the value of individual work has depreciated, for our…

— Emil Ruder