Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts. — El Lissitzky Copy Share Image
Lyric poetry is, of course, musical in origin. I do know that what happened to poetry in the twentieth century was that… — James Fenton Copy Share Image
The material of typography is the black, and it is the designer’s task with the help of this black to capture space,… — Adrian Frutiger Copy Share Image
A printed work, which cannot be read, becomes a product without purpose. — Emil Ruder Copy Share Image
White space is to be regarded as an active element, not a passive background. — Jan Tschichold Copy Share Image
Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas… — Michael Bierut Copy Share Image
If typography is calling attention to itself, it's taking that attention away from what the words are saying... — Michael Bierut Copy Share Image
I remember a time at Yale when my work was being critiqued by Paul Rand. Mr. Rand told me only to use… — Kyle Cooper Copy Share Image
A type of revolutionary novelty may be extremely beautiful in itself; but, for the creatures of habit that we are, its very… — Aldous Huxley Copy Share Image
“One of my colleagues is convinced that having a wide range of types to choose from is a complete waste of time.… — Anonymous Copy Share Image
Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography… — Emil Ruder Copy Share Image
Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees,… — Adrian Frutiger Copy Share Image
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter… — Adrian Frutiger Copy Share Image
We use the word typography to describe two different things: the design of letterforms, and the layout of typeset passages on a… — Michael Bierut Copy Share Image
Typography fostered the modern idea of individuality, but it destroyed the medieval sense of community and integration. — Neil Postman Copy Share Image
Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless… — Jan Tschichold Copy Share Image
You can do a good ad without good typography, but you can't do a great ad without good typography. — Herb Lubalin Copy Share Image
Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to… — Stanley Morison Copy Share Image
“Type is a beautiful group of letters, not a group of beautiful letters.” — Matthew Carter Copy Share Image
Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar — Marshall McLuhan Copy Share Image
As the saying goes, type is a beautiful group of letters, not a group of beautiful letters. — Matthew Carter Copy Share Image
