Communicate Quote by Michael Bierut
“We use the word typography to describe two different things: the design of letterforms, and the layout of typeset passages on a page. Both of those experiences are really important to communicating information, especially when that information involves complex ideas.”
About This Quote
Source Book: Design of Everyday Things, 2002
Typography involves both letter shape design and page layout, each crucial for clear communication of complex ideas.
In simple terms: Typography shapes letters and pages for clear ideas.
Key Takeaway
Mind both letter and layout.
Themes
design
communication
visual literacy
Mood
analytical
creative
Type
educational
practical
When to use this quote
- branding
- editorial design
- web design
- educational materials
Key Concepts
semiotics
information design
Questions to Reflect On
- How does layout affect comprehension?
- When should letterform design be prioritized?
A Different Perspective
Effective communication also needs content relevance.
