Cotton Quote by Marshall McLuhan

Typography is a hidden tool of manipulation within society.

— Neville Brody

Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. Its heartwood is calligraphy -…

— Robert Bringhurst

Typography is a minor technicality of civilized life.

— Stanley Morison

Typography is the craft of endowing human language with a durable visual form.

— Robert Bringhurst

In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be…

— Robert Bringhurst

For me, typography is a triangular relationship between design idea, typographic elements, and printing technique.

— Wolfgang Weingart

Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language…

— Neville Brody

Typographic style is founded not on any one technology of typesetting or printing, but on the primitive yet subtle craft of writing.

— Robert Bringhurst

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this…

— Emil Ruder

Typography exists to honor content.

— Robert Bringhurst

Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of…

— Ellen Lupton

There are bad types and good types, and the whole science and art of typography begins after the first category has been set aside.

— Beatrice Warde