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Media Quote by Marshall McLuhan

“New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual o” quote by Marshall McLuhan
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“New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual o”

Marshall McLuhan

About This Quote

New media initially seem like simple transmission tools extending past achievements, yet they fundamentally reshape cognition and cultural patterns.

In simple terms: Media reshape thought, not just convey it.

Key Takeaway

Media are cognitive extensions.

Themes

media theory cognitive impact cultural evolution communication technology history

Mood

thoughtful analytical

Type

theoretical observational

When to use this quote

  • adopting a new platform
  • teaching with digital tools
  • analyzing social media trends
  • designing communication strategies

Key Concepts

transmission encoding cognition culture

Practical Applications

  • media literacy curricula
  • strategic communication planning

Questions to Reflect On

  • How does a medium influence the way we think?
  • What are the hidden effects of adopting new technology?
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