Media Quote by Marshall McLuhan
“The new media are not ways of relating to us the 'real' world; they are the real world and they reshape what remains of the old world at will.”
About This Quote
Source Book: Understanding Media, 1964
He argues that new media are not just tools but constitute reality itself, reshaping the old world.
In simple terms: New media become reality and change the old world.
Key Takeaway
Recognize media’s power to transform society.
Themes
media
technology
culture
Mood
analytical
thoughtful
Type
theoretical
critical
When to use this quote
- marketing
- education
- policy making
Key Concepts
hyperreality
social change
Questions to Reflect On
- How do new media alter our perception of reality?
- Can we preserve the 'old world' amidst change?
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