Business Quote by Scott McDonald
“I question the premise that digital is necessarily the enemy of traditional media. In many ways, it presents us with enormous opportunities.”
About This Quote
Source Interview: Podcast on Media Evolution, Scott McDonald, 2022
Digital tools can be allies, offering new ways for traditional media to thrive.
In simple terms: Technology can help old media succeed.
Explore digital opportunities.
Themes
Mood
Type
When to use this quote
- newsrooms
- publishing houses
- advertising agencies
- content creators
Key Concepts
Questions to Reflect On
- How can traditional media leverage digital without losing identity?
- What digital strategies best serve your audience?
Not all digital shifts are beneficial; risks of over‑reliance exist.