Ads Quote by Gary Vaynerchuk
“You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.”
About This Quote
Source Speech: Keynote at Social Media Marketing World, 2017
Content must be tailored to each platform's unique format and audience expectations; repurposing without adaptation leads to disengagement.
In simple terms: Adapt content to each platform's style.
Key Takeaway
Tailor content for each platform.
Themes
marketing
communication
platforms
Mood
frustrated
critical
Type
advice
observational
When to use this quote
- advertising campaigns
- brand messaging
- social media posts
- cross‑platform promotion
Key Concepts
Audience behavior
media specificity
content strategy
Questions to Reflect On
- How can you identify a platform's core language?
- What steps ensure content feels native?
A Different Perspective
Even adapted content can feel generic if not truly customized.
![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
