Digital world Quote by Marshall McLuhan
““The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be. ””
About This Quote
Source Book: Understanding Media by Marshall McLuhan, 1964
New media are often dismissed as inferior by those accustomed to older media, reflecting a pattern of resistance to change.
In simple terms: New media face bias from old media users.
Key Takeaway
Challenge assumptions about emerging technologies.
Themes
media
change
bias
Mood
critical
inquisitive
Type
academic
philosophical
When to use this quote
- education
- marketing
- policy making
- public discourse
Key Concepts
cultural studies
technology adoption
Questions to Reflect On
- How can we evaluate new media on their own merits?
- What strategies reduce bias toward legacy media?
A Different Perspective
Resistance can hinder beneficial innovation.
