Achievement Quote by Marshall McLuhan
“New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature.”
About This Quote
Source Book: Understanding Media, 1964
New media reshapes thought, not just transmits existing ideas.
In simple terms: Media changes how we think, not just passes info.
Key Takeaway
Recognize media’s transformative power.
Themes
media
technology
culture
Mood
critical
reflective
Type
analytical
philosophical
When to use this quote
- education
- advertising
- political discourse
Key Concepts
information theory
cognitive shift
Questions to Reflect On
- How does a medium influence your perception?
- Can media be neutral?
A Different Perspective
It can also reinforce existing power structures.
