Attention Quote by Michael Bierut

“Good typography can help your reader devote less attention to the mechanics of reading and more attention to your message. Conversely, bad typography can…

— Matthew Butterick

In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be…

— Robert Bringhurst

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this…

— Emil Ruder

Typography is the craft of endowing human language with a durable visual form.

— Robert Bringhurst

Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of…

— Ellen Lupton

I'm very much a word person, so that's why typography for me is the obvious extension. It just makes my words visible.

— Erik Spiekermann

Typography is a minor technicality of civilized life.

— Stanley Morison

Typography exists to honor content.

— Robert Bringhurst

There are bad types and good types, and the whole science and art of typography begins after the first category has been set aside.

— Beatrice Warde

Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the…

— Michael Bierut

Readers usually ignore the typographic interface, gliding comfortably along literacy's habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself…

— Ellen Lupton

Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language…

— Neville Brody