Design Quote by Helmut Schmid

Typography is the craft of endowing human language with a durable visual form.

— Robert Bringhurst

Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the…

— Michael Bierut

The better people communicate, the greater will be the need for better typography-expressive typography.

— Herb Lubalin

Typography exists to honor content.

— Robert Bringhurst

We use the word typography to describe two different things: the design of letterforms, and the layout of typeset passages on a page. Both…

— Michael Bierut

Tone can be as important as text.

— Ed Koch

Readers usually ignore the typographic interface, gliding comfortably along literacy's habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself…

— Ellen Lupton

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this…

— Emil Ruder

Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any…

— Marshall McLuhan

Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. Its heartwood is calligraphy -…

— Robert Bringhurst

Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.

— El Lissitzky

Simplicity, wit, and good typography.

— Michael Bierut