Color Quote by Matthew Butterick
““Times New Roman is not a font choice so much as the absence of a font choice, like the blackness of deep space is not a color.””
About This Quote
Source Essay: “On Typography” by Matthew Butterick, 2011
Choosing a default font is like accepting a blank backdrop, hiding design choices.
In simple terms: Default fonts hide design intent.
Key Takeaway
Embrace intentional typography.
Themes
design
typography
choice
visual communication
Mood
reflective
analytical
Type
observational
philosophical
When to use this quote
- web design
- print layout
- branding
- software UI
Key Concepts
aesthetic
minimalism
branding
Questions to Reflect On
- How does default affect perception?
- When should you break defaults?
A Different Perspective
Default choices can limit creativity.
![“However, [Edmund G. Gress] wrote, " we must not simplify to such an extent that life and movement are gone. That is where those persons go wrong who claim that type was made to read, and nothing else matters but the setting up of a paragraph in a legible type so that it can be easily read. We do…” quote by Steven Heller](https://sms4smile.com/quotes/img-quotes/769/steven-heller-45770_font_however-edmund-g-gress-wrote-we-must-not_1492313.jpg)
