Font Quote by Steven Heller
![“However, [Edmund G. Gress] wrote, " we must not simplify to such an extent that life and movement are gone. That is where those persons go wrong who claim that type was made to read, and nothing else matters but the setting up of a paragraph in a legible type so that it can be easily read. We do…” quote by Steven Heller](https://sms4smile.com/quotes/img-quotes/769/steven-heller-45770_font_however-edmund-g-gress-wrote-we-must-not_1492313.jpg)
““However, [Edmund G. Gress] wrote, " we must not simplify to such an extent that life and movement are gone. That is where those persons go wrong who claim that type was made to read, and nothing else matters but the setting up of a paragraph in a legible type so that it can be easily read. We do not read everything that appears in print, but do read that which appears interesting.””
About This Quote
Source Article: Typography in the Digital Age, Steven Heller, 2015
Effective type must be readable but also engaging; design should invite interest, not just clarity.
In simple terms: Design should be both clear and compelling.
Key Takeaway
Prioritize readability and visual interest.
Themes
design
readability
engagement
visual communication
Mood
analytical
creative
Type
educational
reflective
When to use this quote
- website design
- advertising
- editorial layout
- branding
Key Concepts
typography
cognitive load
attention
aesthetics
Questions to Reflect On
- What elements make a page both readable and intriguing?
- How does visual hierarchy affect what readers notice?
A Different Perspective
Focusing solely on legibility can make content dull.
![“While [Frank H.] Young added, 'In a good modern layout the principles of all good layout still prevail . . . cohesion, legibility, movement, emphasis, simplicity, and continuity.” quote by Steven Heller](https://sms4smile.com/quotes/img-quotes/0ab/steven-heller-45770_composition_while-frank-h-young-added-in-a-good-mode_342499.jpg)
