Inspirational Quote by Steven Heller
“The logo is an identifier but it's also something that stands-in for who you are.”
About This Quote
Source Book: Designing Brand Identity by Alina Wheeler, 2003
A logo serves as a visual symbol that represents both a brand and the identity behind it.
In simple terms: Logos are visual symbols of identity.
Key Takeaway
Use logos to reflect core values.
Themes
branding
identity
visual communication
Mood
inspirational
professional
Type
marketing
design
When to use this quote
- marketing campaigns
- company rebranding
- personal branding
- product packaging
- digital avatars
Key Concepts
symbolism
brand perception
psychology
Questions to Reflect On
- How does your logo reflect who you are?
- What elements make a logo memorable?
A Different Perspective
A logo alone cannot convey complex values without context.
![“[Logo] is an encapsulation of an emotion.” quote by Martin Lindstrom](https://sms4smile.com/quotes/img-quotes/8ea/martin-lindstrom-4111_emotion_logo-is-an-encapsulation-of-an-emotion-9_923025.jpg){kind=logo}
![“We often treat children as if they're not very competent to do anything on their own. So we make them stop learning in a natural way - by exploring. Logo [the computer programming language ] allows them to find their way around the computer, as they would find their way around the house…” quote by Seymour Papert](https://sms4smile.com/quotes/img-quotes/a37/seymour-papert-12175_bureaucracy_we-often-treat-children-as-if-they-re-no_185813.jpg)
![“While [Frank H.] Young added, 'In a good modern layout the principles of all good layout still prevail . . . cohesion, legibility, movement, emphasis, simplicity, and continuity.” quote by Steven Heller](https://sms4smile.com/quotes/img-quotes/0ab/steven-heller-45770_composition_while-frank-h-young-added-in-a-good-mode_342499.jpg)
![“However, [Edmund G. Gress] wrote, " we must not simplify to such an extent that life and movement are gone. That is where those persons go wrong who claim that type was made to read, and nothing else matters but the setting up of a paragraph in a legible type so that it can be easily read. We do…” quote by Steven Heller](https://sms4smile.com/quotes/img-quotes/769/steven-heller-45770_font_however-edmund-g-gress-wrote-we-must-not_1492313.jpg)
