Came Quote by Gabe Newell
“We came up with the name and logo pretty much the same way we do everything else.”
About This Quote
Source Interview: Valve Founder, 2015
Naming and branding follow the same spontaneous, iterative process as other decisions.
In simple terms: Branding emerges organically.
Key Takeaway
Embrace iterative creativity in branding.
Themes
branding
spontaneity
process
Mood
casual
innovative
Type
business
creative
When to use this quote
- startup naming
- product development
- marketing strategy
Key Concepts
company identity
design thinking
Questions to Reflect On
- How does spontaneity affect brand perception?
- When should you intervene with analysis?
A Different Perspective
May lack strategic market research.
![“[Logo] is an encapsulation of an emotion.” quote by Martin Lindstrom](https://sms4smile.com/quotes/img-quotes/8ea/martin-lindstrom-4111_emotion_logo-is-an-encapsulation-of-an-emotion-9_923025.jpg){kind=logo}
![“We often treat children as if they're not very competent to do anything on their own. So we make them stop learning in a natural way - by exploring. Logo [the computer programming language ] allows them to find their way around the computer, as they would find their way around the house…” quote by Seymour Papert](https://sms4smile.com/quotes/img-quotes/a37/seymour-papert-12175_bureaucracy_we-often-treat-children-as-if-they-re-no_185813.jpg)
