Emotion Quote by Martin Lindstrom
![“[Logo] is an encapsulation of an emotion.” quote by Martin Lindstrom](https://sms4smile.com/quotes/img-quotes/8ea/martin-lindstrom-4111_emotion_logo-is-an-encapsulation-of-an-emotion-9_923025.jpg){kind=logo}
“[Logo] is an encapsulation of an emotion.”
About This Quote
Source Book: “Brand Sense”, 2015
A logo captures and conveys an emotional essence, acting as a visual shorthand for feeling.
In simple terms: Logos hold emotional power.
Key Takeaway
Design logos that evoke intended emotions.
Themes
branding
design
emotion
Mood
creative
strategic
Type
marketing
inspirational
When to use this quote
- product packaging
- advertising campaigns
- brand identity
Key Concepts
semiotics
consumer psychology
Questions to Reflect On
- What feeling should your logo instantly trigger?
- How can you test emotional response?
A Different Perspective
Emotions can be misread if design is ambiguous.
![“Music [is] the third rail of life. You grabbed it to shock yourself out of the dull drag of hours. To feel something. To burn with all the emotions you didn't get to experience in the ordinary run of school, TV, and loading the dishwasher after dinner.” quote by Joe Hill](https://sms4smile.com/quotes/img-quotes/44b/joe-hill-1162_dinner_music-is-the-third-rail-of-life-you-grab_5424.jpg)