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Adaptability Quote by Paul Rand

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“The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.”

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Adaptability Depends Effectiveness Identify Means Principal Role Simplicity Timelessness Visibility

More by Paul Rand

To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate,…

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If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will…

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Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts…

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There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet -…

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Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by…

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Being good is more important than being original. Originality is a product, not an intention.

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In the Orthodox religion, you don't draw the human figure. It's against the rules.

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Everything is design. Everything!

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“In essence, it is not what it looks like but what it does that defines a symbol.”

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The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what…

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“All art is relationships, all art. Design is relationships. Design in a relationship between form and content... Your glasses are round. Your collar is…

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Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

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Explore all 45 Paul Rand quotes

More Adaptability quotes

if I can't get what I want - well, I'll want what I can get.

Lucy Maud Montgomery

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My contemplation of life and human nature in that secluded place [cell 54 of Cairo Central Prison] taught me that he who cannot change…

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We'll have a different set of values, and society will adapt. That doesn't mean these changes are all good, just because we will accept…

Robert Reischauer

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I think that human beings have gotten as far as we've gotten because of our adaptability, our ability to adapt, and our ability to…

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“It's a fact— everyone is ignorant in some way or another. Ignorance is our deepest secret. And it is one of the scariest things…

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The fastest thing computers do is go obsolete.

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Thea was still under the belief that public opinion could be placated; that if you clucked often enough, the hens would mistake you for…

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There's a mindset of flexibility and adaptability that comes with us. We don't mind hardship. We don't mind somebody saying, 'Go in and do…

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“Change is inevitable. Wise leaders anticipate it and adapt quickly.”

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“Marketing is a never-ending story. It’s about perpetual motion where innovation plays the lead role.”

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“...such it is with all human sensations that people become gradually used to everything and this is truly a beneficial gift from nature, because…

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“That was certainly a case of snowballing momentum. Who would've thought he'd succeed being that far behind?" "True. This particular assignment was designed to…

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Browse all 140 Adaptability quotes