Best job Quote by Gabe Newell
“We started off with a set of objectives for what we needed to communicate with the company's identity, created several proposals intended to meet those objectives, and picked the one that did the best job.”
About This Quote
A systematic process of defining communication goals, generating multiple design concepts, and selecting the most effective one to convey a brand’s identity.
In simple terms: Goal‑driven design selection
Key Takeaway
Iterate, evaluate, choose the best fit
Themes
branding
communication
design process
decision making
strategy
Mood
focused
strategic
confident
Type
advice
process description
business insight
When to use this quote
- new product launch
- rebranding effort
- marketing campaign
- internal brand alignment
Key Concepts
objectives
proposals
selection criteria
Practical Applications
- brand guideline development
- visual identity creation
Questions to Reflect On
- What criteria ensure the chosen design truly reflects the objectives?
- How can feedback loops improve the selection process?
