Comfort Quote by Bernice Fitz-Gibbon

“A good ad leads to a two-way conversation where your audience is listening to you because you are listening to them.”

— Pooja Agnihotri

“Advertising is profoundly manipulative at its core. Its imagery strives to deprive us of realistic ideas about love, sex, beauty, health, money, work, and…

— Jennifer L. Pozner

I regard a great ad as the most beautiful thing in the world.

— Leo Burnett

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research…

— William Bernbach

I'm the worst ad anyone could possibly be for abstaining from anything.

— Matt Roper

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

— Leo Burnett

“If something in the ad isn’t helping you achieve that objective then it’s detracting from it and you should get rid of it.”

— Allan Dib

Good advertising is a dialog with people.

— Lee Clow

Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in…

— Marshall McLuhan

An ad that pretends to be art is – at absolute best – like somebody who smiles warmly at you only because he wants…

— David Foster

One Ad is worth more to a paper than forty Editorials.

— Will Rogers

Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.

— David Droga