Impact Quote by Herb Lubalin
“Sometimes you sacrifice legibility to increase impact.”
About This Quote
Source Design Manual: The Graphic Design Handbook, 1977
Clarity can be sacrificed for stronger visual impact, trading readability for emotional force.
In simple terms: Impact over readability sometimes.
Key Takeaway
Balance clarity with impact.
Themes
design
communication
visual impact
Mood
analytical
creative
Type
design
strategic
When to use this quote
- advertising
- branding
- posters
- digital media
Key Concepts
typography
visual hierarchy
Questions to Reflect On
- When is it worth sacrificing legibility?
- How do audiences react?
A Different Perspective
Risk of misinterpretation.
