Novelty Quote by Greg Thain
““Novelty implies risk and therefore demands high margins, which does not fit with the retailer’s value proposition. And””
About This Quote
High profit margins are required to offset the inherent risk of novel products, which clashes with typical retailer pricing.
In simple terms: New ideas need big margins, which retailers often can’t offer.
Key Takeaway
Balance innovation with realistic pricing strategies.
Themes
risk
pricing
innovation
retail
Mood
analytical
strategic
Type
business
financial
When to use this quote
- launching new products
- budget planning
- market analysis
Key Concepts
margin strategy
product development
Questions to Reflect On
- Can you redesign the value proposition to reduce risk?
- What alternative pricing could support novelty?
A Different Perspective
Retailers may struggle to adopt high‑margin models without alienating price‑sensitive customers.
