B2b Quote by Ben Yoskovitz
““Consumers love novelty; businesses just call it risk””
About This Quote
Source Interview: Business podcast, 2016
The statement suggests that consumers are attracted to new experiences, while companies label that attraction as risk.
In simple terms: Consumers chase novelty; firms call it risk.
Key Takeaway
Balance innovation with risk management.
Themes
novelty
consumer behavior
risk perception
Mood
analytical
strategic
Type
insightful
practical
When to use this quote
- launching new products
- trend adoption
- risk assessment
Key Concepts
marketing
product development
Questions to Reflect On
- How can firms mitigate risk while innovating?
- What drives consumer novelty seeking?
A Different Perspective
Overemphasis on novelty can ignore sustainability.
