Business Quote by Greg Thain

“Top brands stayed on top because of the continual investment and commitment of the manufacturers during a time when mass media gave them an…

— Greg Thain

“If a new brand wants to build mindspace in a low-interest area, it is usually necessary to take a more aggressive approach: by forcing…

— Greg Thain

“New brands often gain sales through launch promotion, but find that repeat purchases dwindle, not through technical failure but through lack of mindspace and…

— Greg Thain

“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…

— Greg Thain

“Trying to win mindspace from established brands in low-interest product fields simply by communicating to the consumer is a hit-and-miss affair, to say the…

— Greg Thain

“For a consumer brand to succeed, it doesn’t just need technical excellence and value; it needs a prolonged superiority in mindspace and shelfspace.”

— Greg Thain

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom

“Where the shopper’s appetite for variety, choice and novelty are greater, the specialisation of manufacturers into product categories gives them the critical mass and…

— Greg Thain

“Tesco’s success depends on their ability to replace manufacturer brands with their brands, which they have already achieved on 50% of their product listings.…

— Greg Thain

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or…

— Al Ries

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to…

— Al Ries