Affinity Quote by Eric Schmidt

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

— Eric Schmidt

We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish…

— Wally Olins

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or…

— Al Ries

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are…

— Nirmalya Kumar

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

— Tim Armstrong

Imagine maintaining 70 brands in a digital world - it is a nonsense. It is better to focus on a fewer, more distinct brands.

— Alain Dehaze

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character…

— Richard Branson

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

Brands are selling our self-esteem back to us, through association. We need to own our brands.

— Kanye West