Business Quote by Donald A. Norman
““business that makes and sells durable goods faces a problem: As soon as everyone who wants the product has it, then there is no need for more.””
About This Quote
When a market becomes saturated, demand for a durable product drops because most consumers already own it.
In simple terms: Demand falls after everyone owns the product.
Key Takeaway
Plan for product upgrades or services.
Themes
economics
market saturation
product lifecycle
innovation
business strategy
Mood
strategic
analytical
Type
business
economic
strategic
When to use this quote
- product design
- after‑sales service
- subscription models
- planned obsolescence
- market expansion
Key Concepts
supply and demand
consumer behavior
product durability
Questions to Reflect On
- How can you create ongoing value after initial purchase?
- What services could extend the product’s relevance?
A Different Perspective
Assumes all consumers seek the same product; niche markets may still grow.
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