Customer Quote by David Meerman Scott
“Don't start by talking about your products and services instead think about the people you are trying to reach”
About This Quote
Source Book: The New Rules of Marketing & PR, 2015
Focus on understanding your audience’s needs before promoting your product, so messaging resonates.
In simple terms: Know your audience before selling.
Key Takeaway
Prioritize audience insight over product talk.
Themes
marketing
audience
communication
strategy
customer focus
Mood
inspirational
strategic
Type
marketing
advice
When to use this quote
- product launches
- advertising campaigns
- social media outreach
- sales pitches
Key Concepts
consumer behavior
branding
value proposition
Questions to Reflect On
- What questions reveal the true needs of your target market?
- How can you test audience resonance before full rollout?
A Different Perspective
Over‑emphasis on product features can alienate potential customers.
