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Heuristics Quote by Daniel Kahneman

“intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.” quote by Daniel Kahneman
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““intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.””

Daniel Kahneman

About This Quote

Source Book: Thinking, Fast and Slow, 2011

When a problem feels hard, we replace it with an easier one without realizing it, leading to biased answers.

In simple terms: We swap tough questions for easy ones without noticing.

Key Takeaway

Be aware of hidden substitutions in reasoning.

Themes

cognition bias decision making

Mood

thoughtful analytical

Type

psychological educational

When to use this quote

  • solving puzzles
  • medical diagnosis
  • policy analysis
  • everyday choices

Key Concepts

heuristics substitution metacognition

Questions to Reflect On

  • What easy question might you be answering instead?
  • How can you detect hidden substitutions?
A Different Perspective

Easy replacements can oversimplify complex issues.

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