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Intuitive Quote by Daniel Kahneman

“I propose a simple account of how we generate intuitive opinions on complex matters. If a satisfactory answer to a hard question is not found quickly, System 1 will find a related question that is easier and will answer it. I call the operation of answering one question in place of another…” quote by Daniel Kahneman
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““I propose a simple account of how we generate intuitive opinions on complex matters. If a satisfactory answer to a hard question is not found quickly, System 1 will find a related question that is easier and will answer it. I call the operation of answering one question in place of another substitution.””

Daniel Kahneman

About This Quote

Source Article: Psychological Review, 2015

When a hard question lacks a quick answer, the brain substitutes a simpler related question, using System 1 to provide an easy answer

In simple terms: The mind replaces tough queries with easier ones

Key Takeaway

Be aware of substitution shortcuts in reasoning

Themes

cognition decision‑making heuristics

Mood

thoughtful inquisitive

Type

psychology educational

When to use this quote

  • Problem solving
  • critical thinking
  • research design

Key Concepts

System 1 substitution intuition

Questions to Reflect On

  • Do you recognize when you’re substituting?
  • How can you verify the original question’s relevance?
A Different Perspective

Substitution can lead to oversimplification and bias

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