Comedy Quote by Charlie Jane Anders
““The secret to a successful webcomic is to trick people into believing they will only get all the jokes if they read regularly. By the time they realize there are no jokes for them to get, they’ve invested too much time to quit, and they can’t admit they’ve been duped,” said Kevin. “There is a whole art to creating nonexistent jokes that appear to go over everyone’s head. It’s much harder than creating actual jokes.””
About This Quote
Source Interview: Comic Book Resources, 2015
A webcomic succeeds by making readers think they’re missing jokes, so they keep reading despite realizing there are none.
In simple terms: Webcomics hook readers with false promises of hidden jokes.
Design content that creates curiosity and commitment.
Themes
Mood
Type
When to use this quote
- marketing strategy
- content creation
- reader retention
- online publishing
Key Concepts
Questions to Reflect On
- How can creators balance intrigue with honesty?
- What ethical lines are crossed in such tactics?
Readers may feel manipulated, leading to distrust.