Focus Quote by Charles Duhigg

“once in a cognitive tunnel, we lose our ability to direct our focus. Instead, we latch on to the easiest and most obvious stimulus, often at the cost of common sense.” quote by Charles Duhigg — Download Open image

““once in a cognitive tunnel, we lose our ability to direct our focus. Instead, we latch on to the easiest and most obvious stimulus, often at the cost of common sense.””

Charles Duhigg

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Focus

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“Habits, scientists say, emerge because the brain is constantly looking for ways to save effort. Left”

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Between calculated risk and reckless decision-making lies the dividing line between profit and loss.

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“All our life, so far as it has definite form, is but a mass of habits - practical, emotional, and intellectual - systematically organized…

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“Someday soon, say predictive analytics experts, it will be possible for companies to know our tastes and predict our habits better than we know…

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“THE FRAMEWORK: • Identify the routine • Experiment with rewards • Isolate the cue • Have a plan”

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