“The problem with many to-do lists is that when we write down a series of short-term objectives, we are, in effect, allowing… — Charles Duhigg Copy Share Image
“Most economists are accustomed to treating companies as idyllic places where everyone is devoted to a common goal: making as much money… — Charles Duhigg Copy Share Image
“every executive and department, in addition to delivering specific and achievable and timely objectives, would also have to identify a stretch goal—an… — Charles Duhigg Copy Share Image
“How are you going to study tonight? What are you going to do tomorrow? How do you know you’re ready for your… — Charles Duhigg Copy Share Image
“the goals are the same: to see the future as multiple possibilities rather than one predetermined outcome; to identify what you do… — Charles Duhigg Copy Share Image
“The reason why we need both stretch goals and SMART goals is that audaciousness, on its own, can be terrifying. It’s often… — Charles Duhigg Copy Share Image
As the nation's elderly population grows, dozens of industries have tried to harness the political might of older Americans for corporate goals. — Charles Duhigg Copy Share Image
Someone will write a resolution that says, 'I want to exercise more,' or 'I want to lose 15 pounds' - which is… — Charles Duhigg Copy Share Image
There are systems called zero discharge emission systems that would prevent any pollution from making it into the water or the air. — Charles Duhigg Copy Share Image
“The Work-Outs were successful because they balanced the psychological influence of immediate goals with the freedom to think about bigger things,” said… — Charles Duhigg Copy Share Image
“All of us are simply a bundle of habits.… Our goal is to help you replace some bad habits with some good… — Charles Duhigg Copy Share Image
“Experiments have shown that people with SMART goals are more likely to seize on the easiest tasks, to become obsessed with finishing… — Charles Duhigg Copy Share Image
“Zeira had set out with a goal of alleviating public anxiety, and the government had followed his lead. But in their eagerness… — Charles Duhigg Copy Share Image
“If you want to stop smoking, ask yourself, do you do it because you love nicotine, or because it provides a burst of stimulation,… — Charles Duhigg Copy Share Image
“What matters are five key norms,” he told the audience. Teams need to believe that their work is important. Teams need to feel their… — Charles Duhigg Copy Share Image
America has always had an apocalyptic strain. Yet it also seems to believe that if, or when, The End comes, it will still come… — Charles Duhigg Copy Share Image
Bromates are regulated by the Safe Drinking Water Act, but officials are required to test for them only when water leaves a treatment plant. — Charles Duhigg Copy Share Image
“Habits, scientists say, emerge because the brain is constantly looking for ways to save effort. Left” — Charles Duhigg Copy Share Image
Between calculated risk and reckless decision-making lies the dividing line between profit and loss. — Charles Duhigg Copy Share Image
Older Americans are perfect telemarketing customers, analysts say, because they are often at home, rely on delivery services, and are lonely for the companionship… — Charles Duhigg Copy Share Image
“All our life, so far as it has definite form, is but a mass of habits - practical, emotional, and intellectual - systematically organized… — Charles Duhigg Copy Share Image
“Someday soon, say predictive analytics experts, it will be possible for companies to know our tastes and predict our habits better than we know… — Charles Duhigg Copy Share Image
“I love Paul O'Neill, but you could not pay me enough to work for him again" one official told me. "the man has never… — Charles Duhigg Copy Share Image
“THE FRAMEWORK: • Identify the routine • Experiment with rewards • Isolate the cue • Have a plan” — Charles Duhigg Copy Share Image
