The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then… — Charles Duhigg Copy Share Image
Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often… — Charles Duhigg Copy Share Image
Millions of people with respiratory diseases have relied on oxygen equipment, delivered to their homes, to help them breathe. — Charles Duhigg Copy Share Image
There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves,… — Charles Duhigg Copy Share Image
Most people probably don't even know what toothpaste they buy; they just recognize the box on the shelf. — Charles Duhigg Copy Share Image
Medicare's top officials said in 2006 that they had reduced the number of fraudulent and improper claims paid by the agency, keeping… — Charles Duhigg Copy Share Image
If you tell people that they have what it takes to succeed, they'll prove you right — Charles Duhigg Copy Share Image
As people strengthened their willpower muscles in one part of their lives—in the gym, or a money management program—that strength spilled over… — Charles Duhigg Copy Share Image
Typically, people who exercise start eating better and becoming more productive at work. They smoke less and show more patience with colleagues… — Charles Duhigg Copy Share Image
The same process that makes AA so effective—the power of a group to teach individuals how to believe—happens whenever people come together… — Charles Duhigg Copy Share Image
For a habit to stay changed, people must believe change is possible. — Charles Duhigg Copy Share Image
Everyone dies, and before that, most people eventually lose some of their faculties. So some people worry that as marketers get better… — Charles Duhigg Copy Share Image
A few decades ago, many people didn't drink water outside of a meal. Then beverage companies started bottling the production of far-off… — Charles Duhigg Copy Share Image
Once people learned how to believe in something, that skill started spilling over to other parts of their lives, until they started… — Charles Duhigg Copy Share Image
I think there's a lot of people who right now are worried that people are going down frivolous paths, like inventing new… — Charles Duhigg Copy Share Image
You're much better off creating positive rewards, complimenting people for acting correctly, rather than punishing them when they act incorrectly. — Charles Duhigg Copy Share Image
When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our… — Charles Duhigg Copy Share Image
Calling out people for not voting, what experts term 'public shaming,' can prod someone to cast a ballot. — Charles Duhigg Copy Share Image
People who start habitually exercising tend on average to eat better. They also tend to use their credit cards less and procrastinate… — Charles Duhigg Copy Share Image
Every habit is made of three parts... a cue, a routine and a habit. Most people focus on the routine and behavior,… — Charles Duhigg Copy Share Image
If you need five minutes every hour to look at tweets or to just surf the Internet, you need to schedule that… — Charles Duhigg Copy Share Image
Our brain is essentially programmed to enjoy carbohydrates because they give us a sense of fullness and a rush of pleasure. When… — Charles Duhigg Copy Share Image
When people have a willpower failure, it's because they haven't anticipated a situation that's going to come along. — Charles Duhigg Copy Share Image
Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing… — Charles Duhigg Copy Share Image
Typically, people who exercise, start eating better and becoming more productive at work. They smoke less and show more patience with colleagues… — Charles Duhigg Copy Share Image
“If you want to stop smoking, ask yourself, do you do it because you love nicotine, or because it provides a burst of stimulation,… — Charles Duhigg Copy Share Image
“What matters are five key norms,” he told the audience. Teams need to believe that their work is important. Teams need to feel their… — Charles Duhigg Copy Share Image
America has always had an apocalyptic strain. Yet it also seems to believe that if, or when, The End comes, it will still come… — Charles Duhigg Copy Share Image
Bromates are regulated by the Safe Drinking Water Act, but officials are required to test for them only when water leaves a treatment plant. — Charles Duhigg Copy Share Image
“Habits, scientists say, emerge because the brain is constantly looking for ways to save effort. Left” — Charles Duhigg Copy Share Image
Between calculated risk and reckless decision-making lies the dividing line between profit and loss. — Charles Duhigg Copy Share Image
Older Americans are perfect telemarketing customers, analysts say, because they are often at home, rely on delivery services, and are lonely for the companionship… — Charles Duhigg Copy Share Image
“All our life, so far as it has definite form, is but a mass of habits - practical, emotional, and intellectual - systematically organized… — Charles Duhigg Copy Share Image
“Someday soon, say predictive analytics experts, it will be possible for companies to know our tastes and predict our habits better than we know… — Charles Duhigg Copy Share Image
“I love Paul O'Neill, but you could not pay me enough to work for him again" one official told me. "the man has never… — Charles Duhigg Copy Share Image
“THE FRAMEWORK: • Identify the routine • Experiment with rewards • Isolate the cue • Have a plan” — Charles Duhigg Copy Share Image
