Focus Quote by John Medina

“The more attention the brain pays to a given stimulus, the more elaborately the information will be encoded—that is, learned—and retained.”

— John Medina

“Our brains turn into simple signal-processing units, quickly shepherding information into consciousness and then back out again.”

— Nicholas Carr

The Holy Grail of neuroscience has been to understand how and where information is encoded in the brain.

— Thomas R. Insel

There are two components to biological information in the body, one is intention, the other is attention.

— Deepak Chopra

There is always more information than attention

— Tim Ferriss

“the more attention-demanding tasks your brain does, the worse it does each one.”

— Christopher Chabris

“once in a cognitive tunnel, we lose our ability to direct our focus. Instead, we latch on to the easiest and most obvious stimulus,…

— Charles Duhigg

Attention is the stuff that memory is made of, and memory is accumulated genius.

— James Russell Lowell

What information consumes is rather obvious: it consumes the attention of its recipients.

— Herbert A. Simon

“The human brain has a deceptive habit of filling in missing information and ignoring new information that doesn’t fit the expectation.”

— David L. Hough

“When information comes in through your sense organs, it’s directed to the thalamus, which is like the Grand Central Station of the brain”

— Catherine M. Pittman

“Attention energizes, and intention transforms. Whatever you put your attention on will grow stronger in your life. Whatever you take your attention away from…

— Deepak Chopra