Attention Quote by John Medina
““attention Brain Rule #6 We don’t pay attention to boring things.””
About This Quote
Source Book: Brain Rules, 2008
Boring information fails to capture attention, so engagement requires relevance and novelty.
In simple terms: Boring things are ignored.
Key Takeaway
Make content interesting and relevant.
Themes
attention
learning
engagement
Mood
educational
motivational
Type
practical
inspirational
When to use this quote
- educational design
- marketing
- public speaking
Key Concepts
cognitive load
stimulus novelty
relevance
Questions to Reflect On
- How can you transform dull material into compelling content?
- What role does personal relevance play in attention?
A Different Perspective
Even interesting topics can be ignored if presented poorly.
![“I went to a mosque in Philadelphia with [my wife] in December 24, 1999. And we we went to this mosque in Philly, and I just had such a strong reaction to the prayer. And I was really emotionally - I felt really grounded at that time. And so to be in this prayer and the imam is doing the prayer in…” quote by Mahershala Ali](https://sms4smile.com/quotes/img-quotes/d31/mahershala-ali-6687_attention_i-went-to-a-mosque-in-philadelphia-with_3083.jpg)
