Attention Quote by Herbert A. Simon
“What information consumes is rather obvious: it consumes the attention of its recipients.”
About This Quote
Source Book: The Sciences of the Artificial, 1969
Information takes the attention of its audience, making attention the scarce resource in communication.
In simple terms: Information consumes attention.
Prioritize clarity and relevance to capture attention.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- educational content
- news headlines
- social media posts
Key Concepts
Questions to Reflect On
- What strategies help maintain attention without sacrificing depth?
- How can we measure the quality of attention received?
Assumes all attention is equally valuable; may overlook depth of understanding.