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Attention Quote by Herbert A. Simon

“What information consumes is rather obvious: it consumes the attention of its recipients.” quote by Herbert A. Simon
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“What information consumes is rather obvious: it consumes the attention of its recipients.”

Herbert A. Simon

About This Quote

Source Book: The Sciences of the Artificial, 1969

Information takes the attention of its audience, making attention the scarce resource in communication.

In simple terms: Information consumes attention.

Key Takeaway

Prioritize clarity and relevance to capture attention.

Themes

communication attention economy information overload media

Mood

informative practical

Type

educational strategic

When to use this quote

  • marketing campaigns
  • educational content
  • news headlines
  • social media posts

Key Concepts

cognitive psychology information theory media studies

Questions to Reflect On

  • What strategies help maintain attention without sacrificing depth?
  • How can we measure the quality of attention received?
A Different Perspective

Assumes all attention is equally valuable; may overlook depth of understanding.

2.2 out of 5 (5 ratings)

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