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Choice Quote by Aziz Ansari

““What Schwartz suggests, however, is that cultural, economic, and technological changes since the time that Simon wrote have changed the choice-making context. Because of smartphones and the Internet, our options are no longer limited to what’s in the physical store where we are standing. We can choose from what’s in every store, everywhere. We have far more opportunities to become maximizers than we would have had just a few decades ago. And that new context is changing who we are and how we live.””

Aziz Ansari

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