Long term Quote by Alex Korb

“Decision making in the prefrontal cortex, which is a high-level brain process, affects the lower-level sensory processes.”

— Alex Korb

“the brain shows less activity in the ventral striatum, a part of the brain involved in our response to rewards”

— David DiSalvo

“In the basal forebrain there is something called the nucleus accumbens. It is a part of the brain’s reward system and has a significant…

— Meik Wiking

“Hierarchy of Hedonic Information Processing Figure 3. Extending “hedonism” (pursuit of pleasure) to mean general happiness or contentment, a hierarchy of hedonic information can…

— John G. Shobris

What does the frontal cortex do? Gratification postponement, executive function, long-term planning, and impulse control. Basically, it makes you do the harder thing.

— Robert M. Sapolsky

“test subjects played a gambling game while Knutson and his team looked at which areas of their brains became more active. The startling results…

— Nir Eyal

“What does the frontal cortex do? Its list of expertise includes working memory, executive function (organizing knowledge strategically, and then initiating an action based…

— Robert M. Sapolsky

“Neuroscientists know now that bad habits have a physical existence in the structure of the brain; they become the default circuits when we are…

— Richard O'Connor

“The prefrontal cortex is a complex, fragile region of the brain. In its healthy state, it directs human impulses toward rational choices and away…

— Ron Powers

“From another corner of neuroscience, we’re learning about a neurotransmitter called dopamine. Though there are more than fifty neurotransmitters (that we know of), scientists…

— Jeffrey Foote

“Habits are one of the ways the brain learns complex behaviors. Neuroscientists believe habits give us the ability to focus our attention on other…

— Nir Eyal

“Research shows that levels of the neurotransmitter dopamine surge when the brain is expecting a reward.[xi] Introducing variability multiplies the effect, creating a focused…

— Nir Eyal