Doing things Quote by Meik Wiking

“test subjects played a gambling game while Knutson and his team looked at which areas of their brains became more active. The startling results…

— Nir Eyal

“The prefrontal cortex chooses what to do based on what’s good for us in the long term. The nucleus accumbens chooses what to do…

— Alex Korb

“From another corner of neuroscience, we’re learning about a neurotransmitter called dopamine. Though there are more than fifty neurotransmitters (that we know of), scientists…

— Jeffrey Foote

“...the reward centers of the brain--where the pleasure of those high-calorie foods registers--also respond to other substances that bring about pleasure…But those reward centers…

— Bob Greene

“the brain shows less activity in the ventral striatum, a part of the brain involved in our response to rewards”

— David DiSalvo

For the rational, psychologically healthy man, the desire for pleasure is the desire to celebrate his control over reality. For the neurotic, the desire…

— Nathaniel Branden

People repeat behaviour that leads to flooding their brains with pleasurable chemicals. The short-term reward loop acts over hours to years, and the long-term…

— Keith Henson

“The Seeking system was discovered when the psychologists James Olds and Peter Milner implanted an electrode into the middle of a rat brain, hooked…

— Steven Pinker

The basic human reaction to pleasure is not satisfaction, but rather craving for more. Hence, no matter what we achieve, it only increases our…

— Yuval Noah Harari

We know there are certain chemicals that are designed to give us a rush of pleasure. But, one of the most amazing things about…

— Charles Duhigg

“In other words, once reward contingencies are learned, dopamine is less about reward than about its anticipation. Similarly, work by my Stanford colleague Brian…

— Robert M. Sapolsky

As the pleasure principle is unconstrained by a moral compass based on a respect for others, it is increasingly shaped by the need for…

— Henry Giroux