“The prefrontal cortex chooses what to do based on what’s good for us in the long term. The nucleus accumbens chooses what to do based on what’s the most immediately pleasurable. And the dorsal striatum chooses what to do based… — Alex Korb Copy Share Image
“People have a basic desire to feel good about themselves, and we therefore have a tendency to be unconsciously biased in favor of traits similiar to our won, even such seemingly meaningless traits as our names. Scientists have even identified… — Leonard Mlodinow Copy Share Image
