Decision making Quote by Alex Korb

“The prefrontal cortex chooses what to do based on what’s good for us in the long term. The nucleus accumbens chooses what to do…

— Alex Korb

“Neuroscientists have determined the brain’s dorsolateral prefrontal cortex is associated with decision making and cost-benefit assessments. If MRI brain scans had been performed on…

— Ian Morgan Cron

“The prefrontal cortex is a complex, fragile region of the brain. In its healthy state, it directs human impulses toward rational choices and away…

— Ron Powers

“What does the frontal cortex do? Its list of expertise includes working memory, executive function (organizing knowledge strategically, and then initiating an action based…

— Robert M. Sapolsky

“Hierarchy of Hedonic Information Processing Figure 3. Extending “hedonism” (pursuit of pleasure) to mean general happiness or contentment, a hierarchy of hedonic information can…

— John G. Shobris

Along with our many human propensities, we evolved a huge cerebral cortex with which we make decisions.

— Helen Fisher

“there are two broad approaches to decision making: evidence/logic-based (which comes from the higher- level brain) and subconscious/emotion-based (which comes from the lower-level animal…

— Ray Dalio

What does the frontal cortex do? Gratification postponement, executive function, long-term planning, and impulse control. Basically, it makes you do the harder thing.

— Robert M. Sapolsky

“Bring your dopamine or adrenaline level down by activating other regions of the brain other than the prefrontal cortex.”

— David Rock

“The frontal lobes are one of the most important parts of the cortex to understand.”

— Catherine M. Pittman

Studies of decision-making in the monkey, where activity of single neurons in parietal cortex is recorded, you can see a lot about the time-accuracy…

— Patricia Churchland

“the brain shows less activity in the ventral striatum, a part of the brain involved in our response to rewards”

— David DiSalvo