Decision making Quote by Ian Morgan Cron

“Decision making in the prefrontal cortex, which is a high-level brain process, affects the lower-level sensory processes.”

— Alex Korb

“The prefrontal cortex is a complex, fragile region of the brain. In its healthy state, it directs human impulses toward rational choices and away…

— Ron Powers

“Neuroscientists have found that financial losses are actually processed in the same areas of the brain that respond to mortal danger.”

— Shawn Achor

Like sand on the beach, the brain bears the footprints of the decisions we have made, the skills we have learned, the actions we…

— Sharon Begley

“What does the frontal cortex do? Its list of expertise includes working memory, executive function (organizing knowledge strategically, and then initiating an action based…

— Robert M. Sapolsky

“The frontal lobes are one of the most important parts of the cortex to understand.”

— Catherine M. Pittman

“With the prefrontal cortex down-regulated, most impulse control mechanisms go offline too. For people who aren't used to this combination, the results can be…

— Steven Kotler

“the brain's business is not to give us an accurate or objective view of the world, but to give us a useful view -…

— Robin Fox

“the brain shows less activity in the ventral striatum, a part of the brain involved in our response to rewards”

— David DiSalvo

We believe that people will use real-time fMRI feedback to hone cognitive strategies that will increase activation of brain regions.

— Christopher deCharms

What does the frontal cortex do? Gratification postponement, executive function, long-term planning, and impulse control. Basically, it makes you do the harder thing.

— Robert M. Sapolsky

As we develop better technologies for probing the brain, we detect more problems.

— David Eagleman