Apple Quote by Adam Lashinsky

With the iPod - Apple's first successful stab at market dominance - Apple had begun with a high price but quickly dropped it.

— Steven Levy

“the course of time, all of Apple’s competitors lost their WHY. Now all those companies define themselves by WHAT they do: we make computers.…

— Simon Sinek

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but…

— Ron Johnson

The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is…

— Tim Cook

“Sellers know this and take advantage of it. The biggest magician in selling a feeling is Apple. They sell a perceived status with their…

— Zoe McKey

“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to pay a…

— Yukari Iwatani Kane

Arguably Apple's least successful core hardware product in decades, the Apple Watch could have been nursed along, like a terminal patient.

— Walt Mossberg

Apple has great marketing, among the best PR and marketing in the world.

— Ron Johnson

I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah,…

— Paula Scher

Apple does a very good job of not letting its competitors know what it is working on, and Apple does a very good job…

— Adam Lashinsky

It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've…

— Kevin Rollins

I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…

— Kid Rock