When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. — Howard Schultz Copy Share Image
I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself… — Howard Schultz Copy Share Image
I tried to build a company my father would have been proud to work for, that he would have looked back on… — Howard Schultz Copy Share Image
Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human… — Howard Schultz Copy Share Image
I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the… — Howard Schultz Copy Share Image
My parents really wanted me to get out of New York, be exposed to other people, other ways of life. — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,… — Howard Schultz Copy Share Image
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products… — Howard Schultz Copy Share Image
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to… — Howard Schultz Copy Share Image
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are… — Howard Schultz Copy Share Image
While their service is ending, our responsibility is just beginning! — Howard Schultz Copy Share Image
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock… — Howard Schultz Copy Share Image
We have a big opportunity in China. We think the number of stores here can rival the number in North America. — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to… — Howard Schultz Copy Share Image
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,… — Howard Schultz Copy Share Image
