Early on I realized that I had to hire people smarter and ore qualified than I was in a number of different… — Howard Schultz Copy Share Image
When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. — Howard Schultz Copy Share Image
Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care… — Howard Schultz Copy Share Image
I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself… — Howard Schultz Copy Share Image
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company,… — Howard Schultz Copy Share Image
If you want to achieve widespread impact and lasting value, be bold. — Howard Schultz Copy Share Image
People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values… — Howard Schultz Copy Share Image
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,… — Howard Schultz Copy Share Image
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products… — Howard Schultz Copy Share Image
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to… — Howard Schultz Copy Share Image
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are… — Howard Schultz Copy Share Image
While their service is ending, our responsibility is just beginning! — Howard Schultz Copy Share Image
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock… — Howard Schultz Copy Share Image
We have a big opportunity in China. We think the number of stores here can rival the number in North America. — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to… — Howard Schultz Copy Share Image
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,… — Howard Schultz Copy Share Image
