Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied… — Charles Kettering Copy Share Image
The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction. — Charles Kettering Copy Share Image
Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing… — Charles Kettering Copy Share Image
The sure ways to create new ventures of discovery are to keep an open mind. — Charles Kettering Copy Share Image
If a fellow wants to be nobody in the business world, let him neglect sending the mailman to somebody on his behalf. — Charles Kettering Copy Share Image
Every time you tear a leaf off a calendar, you present a new place for new ideas and progress. — Charles Kettering Copy Share Image
Great steps in human progress are made by things that don't work the way philosophy thought they should. If things always worked the way… — Charles Kettering Copy Share Image
Education is man's going forward from cocksure ignorance to thoughtful uncertainty.Where there is an open mind there will always be a frontier. — Charles Kettering Copy Share Image
you must take the problem as it is, and let it be what it wants to be. — Charles Kettering Copy Share Image
It is man's destiny to ponder on the riddle of existence and, as a byproduct of his wonderment, to create a new life on… — Charles Kettering Copy Share Image
We must look forward to the future as that is where most of us will be spending the rest of our lives. — Charles Kettering Copy Share Image
There is a great difference between knowing and understanding: you can know a lot about something and not really understand it. — Charles Kettering Copy Share Image
If I want to stop a research program I can always do it by getting a few experts to sit in on the subject,… — Charles Kettering Copy Share Image
There will always be a frontier where there is an open mind and a willing hand. — Charles Kettering Copy Share Image
