Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view… — Theodore Levitt Copy Share Image
Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing.… — Theodore Levitt Copy Share Image
Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.". — Theodore Levitt Copy Share Image
The true purpose of a business is to create and keep a customer, not to make you money. — Theodore Levitt Copy Share Image
An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill — Theodore Levitt Copy Share Image
A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they… — Theodore Levitt Copy Share Image
People don't want quarter-inch drills. They want quarter-inch holes. — Theodore Levitt Copy Share Image
Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation. — Theodore Levitt Copy Share Image
The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise… — Theodore Levitt Copy Share Image
Experience comes from what we have done. Wisdom comes from what we have done badly. — Theodore Levitt Copy Share Image
Creativity is thinking up new things. Innovation is doing new things. — Theodore Levitt Copy Share Image
A product is not a product unless it sells. Otherwise it is merely a museum piece. — Theodore Levitt Copy Share Image
