Cases Quote by Theodore Levitt

“Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or…” quote by Theodore Levitt — Download Open image

“Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.”

Theodore Levitt

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Cases Decline Enthusiasm Growing Growth Has beens Industry Majors Management Marketing Reason Riding Saturated Shadow Threatened Wave

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Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

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The true purpose of a business is to create and keep a customer, not to make you money.

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An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

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A consistently highly creative person is generally irresponsible.

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A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they…

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People don't want quarter-inch drills. They want quarter-inch holes.

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Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.

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The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise…

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Experience comes from what we have done. Wisdom comes from what we have done badly.

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Creativity is thinking up new things. Innovation is doing new things.

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A product is not a product unless it sells. Otherwise it is merely a museum piece.

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Ideas are useless unless used.

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Explore all 34 Theodore Levitt quotes

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